Essex.gov.uk
Using data to improve your service
- Why data is important
- Setting Key Performance Indicators (KPIs)
- Web measurement framework
- How to use data
- More information
Why data is important
Collecting data about your service allows you to measure its performance.
Data can show you if:
- the service is meeting user needs
- the service allows users to easily complete the task it provides
- there are enough people using the service to make it cost-efficient
- people know about the service and are choosing to use it
Setting Key Performance Indicators (KPIs)
KPIs are a way of measuring performance. Having clear objectives and the right metrics will tell you if the service is solving the problem it’s meant to.
Think about:
- the objectives of your service
- individual goals for each objective
- your KPIs for each goal
- the targets for your KPIs
Web measurement framework
A web measurement forms the basis of reports and dashboards and will change slightly from service to service.
How to use data
When you’ve collected data about your service, it’s important to use it to help you make improvements.
This includes:
- measuring and reviewing content to make sure it’s meeting user needs
- working with a user researcher to understand why people are behaving in certain ways
- reviewing call centre data to identify common queries
- reviewing financial information, for example, how much your service costing, to make sure it’s value for money
More information
Find out more about measuring success on GOV.UK.
Read guidance on using Google Analytics to measure the performance of your service.