ECC Web Analytics Framework
This is the ECC web measurement framework and forms the basis of reports and dashboards.
This framework would change slightly from service area to service area.
Objective 1: provide engaging content
The goal is to increase content engagement.
| KPIs |
KPI target |
| Scroll depth |
50% |
| Average on time page |
2.54 minutes |
| Number of feedback comments |
2 |
| Pages per session |
3 |
Objective 2: provide effective content
The goal is to increase content effectiveness.
| KPIs |
KPI target |
| Number of clicked on external links |
205 |
| Number of document downloads |
110 |
| Number of widget completions |
10 |
| Number of completed assessment forms |
7 |
| Number of video views |
36 |
| Bounce rate |
40% |
| Number of internal search |
120 |
Objective 3: knowledge base
The goal is to increase website traffic.
| KPIs |
KPI target |
| Total number of monthly visits |
15,000 |
| Number of visits for each acquisition channel |
Segmented |
| Total number of visits carrying out a goal or event |
Segmented |
| Number of returning visits compared to new visits |
Segmented |
Essex.gov.uk