Good content design

Start with the user

Good web content is designed around user needs. It’s what the user needs from your service and not what you want to tell them.

Start by learning who you are designing for.

Designing good content

Content should be:

• simple
• clear
• direct
• easy to read
• authoritative
• You need to make it as easy as possible for users to find, read the content and complete their task.

Good content:

• helps users complete tasks
• helps build trust
• makes users return to your content
• encourages use of online services
• Use this guide to help you design your content to meet user needs.