User need

Users come to our online services with a goal or need. They don’t come to browse. They want to find, do and leave.

We need to understand this need and make sure that users can find what they want quickly and easily.

Read: Start by learning user needs, GOV.UK Service Manual

Find out more about:

• why it matters
• who are our users?
• insight and discovery
• user stories
• user testing
• testing tools