Before starting a content project

Before planning your content project, you need to consider if:

there’s a valid user need? who content is for and why they need it
it’s Essex County Council’s (ECC’s) job to publish the content?
the information, advice or guidance is available elsewhere? are you duplicating content?
essex.gov.uk is the best platform to use? could it be a social media post or a blog?

Go ahead with the project if:

there’s a clear user need
it’s ECC’s statutory obligation to publish it
it’s an ECC service
You must have evidence to back the user needs. This could be from Google Analytics data or user feedback.

Don’t go ahead with the project if: