alphaThis is our new digital manual - it's a work in progress.

Google Analytics training

Course Overview

This course shows new users how to:

  • create an account
  • implement tracking code
  • set up data filters
  • navigate the Google Analytics interface
  • extract reports
  • set up dashboards and shortcuts

The training will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports.

These training resources relate to Universal Analytics only.

Videos

In case you prefer to watch videos, you can find a few videos below that take you through all the above:

Google Analytics Basics: Understanding the Basics of Google Analytics

Google Analytics: What to look for in your website reports

Further Reading

Once you complete the training on here, there are links to further reading articles and videos. These articles and videos would strengthen your use of Google Analytics.

You will also find a link to the Google Analytics Academy, where you can create a login.